EVALUATION: Question 5

We plan on attracting our audience and promoting our film primarily through social media. As we want our film to appeal to a modern audience of those aged 16 and above, using social media as a device to promote our film gives us quick publicity, and gives us free promotion if the campaign for our film catches on. On social media, people are allowed to freely share and discuss anything regarding any subject. Because of this, our film will be available for praise as well as critique. Having a large sum of people talking about our film means that our film has already gained popularity, and we may already have a large audience before the release.

In the film, we attract our audience through the character, the scenes, and our films aspect of mystery, action and crime. Our character is based widely off of the generic inspector character from noir movies. We kept this convention the same mainly because we want an aspect of audience attraction to be based off the fact that our film is based around noir films. This isn't the only convention from noir movies that becomes apparent during the course of our opening, these are some more which appear during our opening
-The black and white filter which we edited in post production. Made our film look old, and a lot of noir films are made in black and white

-The sense of character mystery within our opening sequence. Our character isn't revealed until the end, and his intentions aren't fully explained, so the audience is left wondering who this character is, and what he is about to do. Because of this aspect, we heavily considered mise within all of the scenes shown. The sense of mystery also gives us publicity and attracts our audience through a social medium, as it will get a lot of our audience voicing their opinions as to what happens in the course of our film.

Continuing on from this point, we used camerawork to show our considerations to mise on scene, and how that could link to our story outside of the opening. This is why one of our main genres is mystery, because a lot of the story isn't told, but is left up to the interpretation of the viewer instead. This makes the film have an impact on the viewing audience and it will leave them wondering even after the film, but this doesn’t mean the story will be left untold and / or hard to follow.
We conducted audience research to be able to analyse what sort of audience we will be attracting. We formed a number of questions that we made multiple choice to understand what an audience of a certain age would want out of the certain answers provided.

To further attract our target audience to our film, we knew we would be appealing to a more of a male audience, so our lead character is a male. The good thing about this is that it does also stick to the conventions of a generic noir film, which is what we wanted from our film.
We included icons that people would recognise as it shows our characters role models, as well as give the audience a chance to relate to this character through his role models, dependent on how they feel about them. This includes recognisable faces on the wall as the camera pans, such as Che Guevara.
We knew what the age of the audience we wanted to aim for was, and that was 15 – 25 year olds and above, so we included that as one of the questions. We also asked basic questions to get an idea if whether this person would enjoy any sort of film or not, these questions were:

Do you like watching films?
If yes, what is your favourite genre?
Then we began to zoom in on our specific genre, by asking:
Do you like Crime / Mystery / Thriller genres?
If yes, what sort of generic conventions do you normally see within the genre?
This gave us an idea of what our audience would generally see in films based around our main three genres. We wanted to at least hint at all of these within our opening to intrigue our audience from the get go, these included:
Murder
Police detectives
Dark Locations
Weapons
And we managed to hint at all of these aspects within our film opening.