Independent logos:
Generic attributes:
Static - Don't move.
Time on screen - Not very long
Colour - Bold, maybe contrasting colours with their background
Text - Some are just made of the text, few have an actual logo
The text in the logo makes the independent companies seem more established, especially if the independent production company just uses text instead of a logo as well. institutions such as FILM execute this design decision well, as they do not separate a logo from text, they have their text as the logo itself, with a bit of background design of colours such as red and white.
Another institution that does this well is the BFI, as they too incorporate their initials
in to their logo, yet still add a little eye catching effect of the bubbles that surround these letters. one other thing which i have also noticed about the BFI is that they have a way of emphasising their initials on the importance of their word to their company. For example, the initial F is the most important initial in their company name as it stands for "Film", and as the institution revolves around films, this is only appropriate. the fact that it is also against the most contrasting background of the three colours makes it even more eye-catching. The B is a dark crimson red against a lighter red background, and stands out against the light blue, dark blue and white colour scheme, making this eye-catching as well. The I stands for institution and is the less important of the three, hence why it is smaller than the rest, but it stands out because it is surrounded by a dark blue. The institutions logo is also accompanied by their slogan "Film Forever" which is written in black, different to the rest of the letter on screen, making this stand out. all of this, with the combination of a business style font, really works well to create a perfect logo for an independent institution.--------------------------------------------------------------------------------------------------------------------------
Mainstream Logos:
Looking at mainstream logos won't really help our group in creating our logo as we're not looking to produce a logo which represents us as a mainstream institution, however, it does give us insight in to what generic attributes
are present in these mainstream institution logos
Generic Attributes:
Animation - The logo moves and has special backgrounds, moving items, etc.
Time on screen - The longest promotion on the screen will usually be that of the mainstream production company
Colour - Various amounts of colours and styles of a single logo (like the universal logo for example, has 3 main styles, all of which change the colour)
Movie - Dependant on the movie, some things about the logo may change, especially if it is an animated logo such as universal or paramount.
Universal is a good example of this dynamic logos, as they can be featured anywhere and people will still recognise their trademark planet and name logo
https://www.youtube.com/watch?v=p3F_-QqPdlk
Conclusion:
Analysing those two independent institutional logos will be extremely useful when it comes to designing the groups final logo for stinky sock productions. it maybe a little bit harder for us seems as our production company name isn't just one or two words like most logos out there, but perhaps copying the basis of the BFI logo and adapting it to our institutions name will result in a better outcome, but there are going to have to be some major design differences just so they look different.
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