My own institutional logo

Logo creation:
In class, we came up with 3 drafts for a logo for each of us in the group. After creating and then evaluating them, we came to the conclusion that we wanted a logo that looked traditional, without a picture so we could incorporate it in to one of our scenes in our opening sequence somehow. Here is the design process of this logo.

Stinky Sock productions logo 1

Gaining Feedback:
Whilst doing this logo, i constantly fed back to the group to make sure they agreed with what it looked like. Sure enough, we all gave our criticisms per logo design stage, and with that criticism, i redesigned the logo until we all agreed that it looked good.

Stages:

Stinky Sock productions logo 2

Stage 1 (Basic) - No colour has been added yet, but that's because I thought it was a good design choice. There letters are a little stretched, but in a regular font (No bold, No Italics). it's important that i mention this now, as this soon changes for a better outcome. I noticed that the line underlining the word productions was not central either. Without corrections, adjustments, and feedback, this would have looked terrible, so it's always good to have that there.

Stinky Sock productions logo 3

Stage 2 - My group members reminded me that we all agreed on a crimson colour for the logo, so i soon added that. No changes to font style, size, or assortment have been added yet.

Stage 3 - Feedback from group members suggested i should shrink the font size some more, little did i know i was actually stretching out the text, and i did not realise until after saving it. After this, one of the group members suggested that we should change the font entirely, making it look bold and upright, instead of regular and stretched, so i did just that

Stinky Sock productions logo 4

Stinky Sock productions logo 5

   Stage 4 - The font size, arrangement, and style have been completely rearranged. "Stinky" and "Sock" are closer together, and some extra lines have been added to fill the blank space and to make it look more professional. We all agreed on this logo and the way it looked, until we also noticed that the words from "Stinky Sock" were merging with the line separators, so this is the last thing i needed to improve

Stage 5 (Completion) - The words were no longer merging with the line separators, therefore the logo is now complete. I think this is a good, compact design for a logo mainly because it contains no images, and that's why it looks good, especially for an independent production company










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Conclusion:
To create this logo, i had to consider three major things during the creation process, and they were:
- Feedback
- Design
- Improvements
Taking these three things in to account along the whole of the design process i think resulted in a better outcome. This final logo looks professional, and unique. the only "downside" (although, it isn't really a downside because it looks better without one, especially with our opening) is that it doesn't have a picture, but as a group, we decided that that was okay.